Chang PSA level to determine the structure of Sino-French pattern of rotation

Chang PSA level to determine the structure of Sino-French pattern of rotation

After about 13 months of waiting, Chang PSA is looking forward to the approval of business license, which by a "grand inaugural ceremony of the joint venture" to sweep away the wait was worth it to bring fatigue.
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Reporters learned that, at present, the new corporate name, LOGO, and E-mail has been officially released and used. According to relevant sources, Chang has been basically established the structure of PSA, PSA will be a joint venture in China, the other Dragon's architecture is completely different. Dragon in a position to double the design, a director from the shareholder side, a deputy director from the other. In Chang PSA, a post set up only one person, the general manager candidates will copy the Dragon's China and France rotation mode.

At present, the preparatory work for the PSA Chang has been in full swing. About 350 joint ventures already in place. Including procurement, finance, business, business, research and development and other departments who have been in place. End of this year, the joint venture staff will reach about 1,000 people.

Earlier rumors that preparations for the joint venture Changan PSA group A Bode, head of France will serve as the new general manager. In this regard, A Bode in an interview with reporters, still tight-lipped, "may I, may be someone else." PSA public relations sources, according to Chang, all appointments must be released after the establishment of the company.

In addition to appointments outside the release delay, time to market for new cars will also be postponed. Under the current plan, in mid-2013, the first joint venture passenger car product DS5 market, more than originally planned for about six months. Arguably, in reference to sales targets, A Bode's interpretation was, "PSA hopes in 2020 reached 8% market share which, Chang PSA of 3%." Prior to this, PSA President, Executive Committee for this target will be the main 席菲利普瓦兰 marked point in time for 2015.

Betting DS5

From July 9, 2010 joint venture agreement signed on 12 July this year was approved, Chang has served as preparation for project preparation PSA group head of Ebo De France feel a word - "sometime." According to A Bode said, the current will begin to go through other formalities, is expected in September, the new joint venture company can get a business license.

Currently, the joint venture located in Shenzhen's Bao'an District, not far from the factory original Hafei corporate headquarters, office staff have. An interview with reporters, Ebo De Chang PSA where the office is under the Ministry of Commerce of the DS Series products, located in Shanghai. Since Chang's first passenger car model PSA as DS5, and DS series as the first important series of models, so, DS has some of the Ministry of Commerce products second "command" means.

'DS Series is positioned as high-end models, in order to be closer to high-end market, the Ministry of Commerce on the DS will be Shanghai. "A Bode said.

He then showed the re-planning of the DS series listing timetable, "We imported cars began to start in April next year's Beijing Auto Show (microblogging), the start DS3, DS4, DS5 import car series, after With the construction of a mature plant will produce DS5, then, will no longer be imported into DS5 models. and then, after the launch of the DS series of other models, including more high-end cars, SUV models and B-Class . "

A Bode said the next year will launch a new DS Series products to high-end models in each market segment which has a DS on the figure, while in the localization of the first DS5 later, there will be Other models of DS product development planning.

There is no doubt, DS Chang PSA series is the most important success of the sea. "We hope that the end of 2014 or early 2015, when Chang PSA's sales could reach 20 million units, of which half comes from the DS series." A Bode said.

In addition, DS series of dealers are also in place. "We chose the top ten best selling high-end car sales cities, the first batch of 15 dealers selling DS series of imported cars. With models made DS5, DS sales network will also sell domestic models "A Bode said that he expected the end of 2013, when, in 50 cities around the DS 100 brand dealers.

Peugeot late

In fact, the PSA Peugeot Citroen Department of Asian operations presentation, Chang PSA future production car brands include PSA's Peugeot, Citroën and Changan Automobile (microblogging), and its joint venture Changan brand own brand.

But the NDRC's announcement showed that the joint venture in the future products of Chang'an, Citroen brands and joint venture brands of passenger cars, passenger cars and light commercial brands of new energy vehicles, no mention of the Peugeot brand . Chang PSA Peugeot future will import?

In this regard, A Bode said, PSA's joint venture agreement with Changan brand is involved, including the Peugeot brand, but in the joint venture's product planning in the short term does not explicitly model the Peugeot brand development plan. However, this does not mean that the future will be excluded from this brand.

By A Bode explains that "the new company to concentrate on priority to do the DS series, including imported cars and domestic cars;, the joint venture company will build its own brand, including passenger cars and commercial vehicles; third focus new energy vehicles. "

A Bode said, "When we negotiate when the two sides in a joint venture Changan Changan put forward the brand wishes to retain the possibility of production, we also incorporated into the cooperation program in the past, but the specific models we currently do not plan."

In fact, both are based on Chang PSA 20 million target, or a PSA of 3% market share in the new company's expectations, and Chang on the amount of the new company as soon as the urgent, in order to do so, are not easy.

First, the product must be launched as soon as possible, to quickly dominate the market. According to the joint venture plan, the first phase of a joint venture in 2015 annual output of 200,000 vehicles and 200,000 engines, the new company will have two production lines, one of the existing production line Hafei based on the transformation, the production of light commercial vehicles type; the other one is a new production line, production of passenger cars.

If you only started in September this year the construction of a new production line, until mid-2013 launched the first passenger car DS5, in a year and a half in order to achieve 200,000 sales task is not easy. Therefore, sources close to Chang An analysis of PSA, "Chang PSA may be through the transformation of Hafei old factory production line, the first commercial launch of an own-brand models, the joint venture as the first model, code-named G9LV."